“Positive” trading for Mamas & Papas

Posted on: 01/02/2018

Local nursery brand Mamas & Papas has recorded growth in sales for the festive period, despite "difficult" high street trading conditions.

The company said rose by 2.7 per cent in the six weeks to 13 January 2018 boosted by a rise in personal shoppers.

Personal shopping, where customers enjoy a bespoke visit to a Mamas & Papas store tailored to their individual needs, now accounts for 18 per cent of UK store sales, up from 10 per cent a year ago.

A new website and investment in customer acquisition technology also contributed to double-digit growth in online sales.

Jason Greenwood, Mamas & Papas chief executive, said: "Against a backdrop of difficult trading conditions on the High Street, we’re pleased to have delivered another positive performance without compromising our premium credentials.

"We have continued to invest heavily in our unique in-store experience so that we can consistently deliver the highest level of service and product quality that our customers - millennial parents and parents-to-be – rightly expect.

"The outlook for consumer spending remains uncertain, but based on our recent trading performance we can look forward to the year ahead with cautious optimism."

Mamas & Papas, which was acquired by BlueGem Capital Partners in July 2014, has 31 stores in the UK and employs 879 people.

The latest annual accounts for the company, revealed earlier this month, show turnover dipped to £121.1m in the year ending 26 March 2017, down from £132.7m in 2015/16.

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